Is Your Website Actually Working For You?

WE'RE NOT BORN KNOWING HOW TO BE SALES PEOPLE & WE'RE NOT BORN KNOWING HOW TO DESIGN A GOOD WEBSITE. HIRE A PROFESSIONAL & GET BACK TO DOING WHAT YOU DO BEST. Not sure if you need a website revamp? Here's the 5 main issues I see with websites.

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How well does it load?

02.

There's no better way to make a user leave your site & go elsewhere than if it takes forever to load. Properly optimizing images is the best way to ensure a beautiful site that loads fast. A fast loading website will increase your Google search ranking.

Does it hook the viewer & IS IT USER-FRIENDLY?

04.

Statistics show you've got about 3 seconds to hook a viewer before they're gone. In that time a visitor should know what you offer & become interested to keep looking. Is your site visually compelling? Is the copy compelling? Information should be very easy to find. Structure & organization, removing the clutter to guide the buyer through the process is often where things go awry.

DOES IT SERVE ITS PURPOSE?

05.

Was your website created with a specific strategy & plan in place? Or was it just thrown up because you knew you needed to have something? What is the purpose of your website? Is it to inform, sell, both? Often the sales part is missing from a website or incomplete. Your website should be your 24/7 sales person. If it's not bringing in leads & sales, then it's not serving its function.

Creatives especially are often afraid of being "too salesy" or just don't know how to craft a sales page. This isn't knowledge that everyone naturally has. Unless you've studied it, you wouldn't know. There's a lot of science & information out there. This is the main reason it's a good idea to hire someone to do this work for you—so you can spend your time doing what you do best.

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