Koselig Land and Living produces all natural, toxin-free, sheep skins based in Vermont. EWPCS provided custom brand design, website design, and personal branding and product photography. Cheryl, founder of Koselig Land and Living wanted their branding and visuals to be timeless, to convey the values of high-quality traditional craftsmanship, while still appealing to a modern audience. Coming from a long line of farmers, she understood the importance of modern marketing for modern farmers.
Their custom brand design, personal branding photography, product photography and website design all invite the customer into a world of traditional high quality values, simplicity, sustainability, and coziness.
Because it was important to capture multiple aspects of the brand, we had several different seasonal personal branding shoots. These images provide instant visual context and backstory for the brand and give the viewer something to connect to. We had a baby model to show that the products are non-toxic and safe for baby as this is one of the brands USPs (unique selling proposition). The use of black and white photography gives a nod to their long history and legacy in farming and craftsmanship.
Check out their personal branding and product photography gallery below. Then view the complete brand design and website design project.
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